![A young Vietnamese girl and her father shop at the Gucci store in Ho Chi Minh City, Vietnam, in this May 24, 2007 photo. In a country whose peasant army once marched A young Vietnamese girl and her father shop at the Gucci store in Ho Chi Minh City, Vietnam, in this May 24, 2007 photo. In a country whose peasant army once marched](https://c8.alamy.com/comp/2PB314N/a-young-vietnamese-girl-and-her-father-shop-at-the-gucci-store-in-ho-chi-minh-city-vietnam-in-this-may-24-2007-photo-in-a-country-whose-peasant-army-once-marched-on-flip-flops-made-from-old-tires-gucci-beach-sandals-priced-at-365-can-come-as-a-shock-ap-photodavid-guttenfelder-2PB314N.jpg)
A young Vietnamese girl and her father shop at the Gucci store in Ho Chi Minh City, Vietnam, in this May 24, 2007 photo. In a country whose peasant army once marched
![Why does Vietnam love e-commerce? Luxury consumers prefer shopping for Gucci, Chanel and Dior on social networks like Instagram over physical stores – and the trend only grew during Covid-19 | South Why does Vietnam love e-commerce? Luxury consumers prefer shopping for Gucci, Chanel and Dior on social networks like Instagram over physical stores – and the trend only grew during Covid-19 | South](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/canvas/2021/05/31/af57e851-fe0c-4b65-b00e-38c8b7a848bc_e0d1e3cf.jpg?itok=088CHk8q&v=1622428171)
Why does Vietnam love e-commerce? Luxury consumers prefer shopping for Gucci, Chanel and Dior on social networks like Instagram over physical stores – and the trend only grew during Covid-19 | South
![A digital Gucci bag sold for US$4,000 on gaming platform Roblox – will virtual fashion really become a US$400 billion industry by 2025? | South China Morning Post A digital Gucci bag sold for US$4,000 on gaming platform Roblox – will virtual fashion really become a US$400 billion industry by 2025? | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/1200x800/public/d8/images/canvas/2021/06/07/9000dbff-ed8d-48d2-b6d3-05b6bd03fdc6_f10adad6.jpg?itok=RlUrQSx1&v=1623047302)
A digital Gucci bag sold for US$4,000 on gaming platform Roblox – will virtual fashion really become a US$400 billion industry by 2025? | South China Morning Post
GUCCI announces Vietnamese Superstar Sơn Tùng M-TP as the exclusive "Friend of the House" in Vietnam
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